The Loveliness Principle is a challenge to its audience to discover something precious and remarkable, a hunt for signs that lead them into an adventure that might possibly change the way they see the world.
It explores how making a gift to people in a way that is surprising and delightful can have more consequences that the gift itself.
The Loveliness Principle is remade responsively to happen inside different events and places across the world. Audiences may stumble across it at a festival or a lecture, online or outside. When it is remade each time it is presented, this process can be formulated to involve creative input from local participants and artists.
Dates: BAC One-on-One Festival in London 2010-2011, Latitude Festival in Suffolk 2011, Undercurrent in Shoreham 2011, Junction Arts Festival in Launceston Tasmania 2012.